Global Team leader • scalable cloud solutions
driving innovation across the full tech stack

Empowering Hardware Through Smarter Software Solutions

Technology leader with 20+ years of experience spanning software development, product engineering, IoT, hardware integration, security and IT. I specialize in building and leading global teams, developing scalable cloud solutions, and driving innovation across the full technology stack. With expertise in software architecture, enterprise IT, and connected device ecosystems, I thrive at the intersection of leadership, strategy, and hands-on execution to deliver impactful, future-ready solutions.

  • Led migration of 3,000+ industrial automation machines and 2,000+ customers to Azure, improving scalability, quality, and availability.
  • Built and managed global teams, boosting product delivery efficiency by 200%.
  • Architected cloud and IoT solutions, enhancing security and cutting vulnerabilities by 90%.
  • Led development of integrated hardware-software solutions, optimizing automation.
  • Contributed to increased business value by creating multiple software and IoT-related patents in packaging and logistics.
Contact Jeff

Led migration of

3,000+
industrial automation machines

Led migration of

2,000+
customers to Azure

Industries

  • Technology
  • Software Development
  • Packaging & Containers Manufacturing
  • Transportation & Logistics
  • Ed-Tech

About Jeff

  • Technology Executive
  • Innovator, Inventor
  • Technical Leader
  • Award Winning

Core Skills

  • Software Development Lifecycle (SDLC)
  • Strategic Technology Leadership
  • Agile, Scrum, and LEAN Methodologies
  • Project Management and Product Management
  • Distributed System Architecture and Design
  • Full Stack Coding/Programming and debugging
  • Testing strategies and implementation (including automation)
  • Software Deployment and Monitoring (DevOps, Continuous delivery)
  • Implementing Software Security Best Practices
  • Team Leadership & Development
  • Product Strategy Alignment
  • Product Operating Model
  • Partner & Vendor Management
  • Cloud Migration & Optimization
  • Cross-functional Collaboration

Case Studies

Challenge

Upgrade team initioative: Customer migration to the new cloud software was stalled due to poor data quality, lack of visibility into customer configurations, and ongoing quality issues, impacting customer satisfaction. With a minimal team and a two-year deadline, a new approach was needed.

Actions

  • Analyzed system backups to extract insights and map customer environments.
  • Developed applications to process and interpret customer data for migration strategy.
  • Built a specialized team with both technical expertise and customer engagement skills.
  • Established a data-driven strategy to prioritize migrations and streamline execution.

Results

  • The team successfully accelerated customer migrations while enabling global scaling and cross-departmental insights, improving decision-making in product management and customer service.

Challenge

Walmart Next Gen: Walmart aimed to compete with Amazon’s same-day and next-day delivery but lacked automation to scale effectively. As a minor player in Walmart’s solutions, Packsize had an opportunity to influence a greenfield project and drive innovation in packaging automation.

Actions

  • Embedded within Walmart’s team to understand their vision and challenges.
  • Leveraged expertise in product development to challenge ideas and propose new solutions.
  • Translated customer collaboration meetings into business requirements for a custom hardware platform.
  • Developed automation to streamline order fulfillment, from packaging to shipping.

Results

  • Packsize’s new automation platform optimized Walmart’s packaging process, reducing manual touches and enabling next-day delivery at scale. The solution was implemented in four major fulfillment centers, reaching 95% of Walmart customers in the U.S.

Challenge

Software Team Culture: After stepping away from Packsize, the high-performing software team I had built struggled under new leadership. Productivity, quality, and innovation declined, and executive confidence eroded. The team was focused on delivering “points” rather than customer value, lacked clear direction, and was disconnected from the product’s real impact.

Actions

  • Rebuilt team culture by establishing a Mission, Vision, and Values framework.
  • Modernized development practices with LEAN software development, CI/CD, test-driven development, and test automation.
  • Improved communication by rolling back inefficient processes and creating clear team guidelines.
  • Embedded security, monitoring, and localization automation to enhance software quality.
  • Connected developers to customers, enabling them to drive innovation and solve real-world problems.

Results

  • The team developed a cloud-based software delivery engine that streamlined workflows, prioritized teamwork, and embedded quality and security. Developers became customer-focused, driving innovation and delivering measurable customer value.

Challenge

Strategic Partnership Staples: Packsize’s software was limited to managing a single machine, making it uncompetitive for large-scale customers. As Staples expanded its fulfillment and e-commerce operations, they required a more complex, integrated solution with full visibility and control over all machines.

Actions

  • Established regular touchpoints with Staples to refine requirements.
  • Led a team of architects to redesign and modernize the software platform.
  • Implemented a global development process across teams in the U.S. and Europe.
  • Led planning and demonstration meetings to ensure software met business goals.

Results

  • The new software platform enabled Staples to scale to 20+ fulfillment centers, driving significant growth. The platform remained in use for over 10 years, solving complex challenges for Packsize’s enterprise customers.

His impact extends beyond his role: he's a leader who genuinely cares about people and their success.

“(Jeff) has an innate ability to understand the business, anticipate customer needs, and innovate how we address them. His strategic thinking is matched only by his unwavering support for his team… Jeff doesn’t just meet the requirements of his position—he surpasses them by fostering innovation, building strong teams, and delivering results. His impact extends beyond his role; he’s a leader who genuinely cares about people and their success.”

David Garcia

“(Jeff) He has led teams from all over the US and world. This includes developers that were all over the US in multiple time zones and outside the US (Europe and Latin America). It was not unusual for him to be on a phone call with a team in Sweden and then 10 minutes later on a call with a customer a couple of time zones away in the US discussing their fulfillment center.”

Eric Bulloch
Retired COO, Block & Company Inc., Realtors
“Jeff is one of those engineering leaders that is not only talented at his craft, but is innovative in his space, collaborative, and can put on the product hat at any time to help make the product better and push a team/company forward… He has a great ability to distill complex technical challenges into actionable solutions that align with business goals. He can break down the work and delegate to teammates to get the work done or can work on it himself if needed. He approaches problems with creativity, balances immediate needs with more long-term roadmap needs and has a good general product sense"
Nate Olson

“Jeff always involved the team in making the tough decisions, and sometimes, sometimes, not every decision needs to be made right now. That level of wisdom—what I like to call “monk Jedi Jeff wisdom”—left a lasting impression on me.”

Manuel Lamb Plaza

Patents

Methods and Computer Systems for Utilizing a Converting Machine for Making Custom Packaging Templates

2015 EP 3 530 573 A1

Box-Last Packaging System, Method, and Computer Program Produc

2019 US 10,402,890 / ES2742134T3

Dynamic Cart Optimization System

2019 EP4007731A1 (Pending

Electronically Tracking Vehicle State in a Vehicle Maintenance Facility

2020 US 2020/0380473 A1

Tiling Production of Packaging Materials

2021US 10,922,637 B2 / EP3288751A4

Profiling of Packaging Systems

2022 US 2022/0043442 A1

Contact

(801) 633-1334

jeffras@gmail.com

/jeff-rasmussen-slc

Let's grab a coffee and chat.